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HomeThe Zoran StoryZoran's Founders

Our Founders

Dana Carmichael

Dana Carmichael
Founder and CEO

Dana initiated the idea behind Zoran in 2014 and assembled a talented team of professionals from the optical and cycling worlds that agreed to be co-founders. With 5 years of experience in the optical industry and an avid cyclist/ racer for ten years, Dana initiated the company in response to the lack of quality optics designed specifically for the demands of cycling. Prior to founding Zoran, Dana was a corporate restructuring professional for 15 years.

Zoran Optics Product One

David Bogner
Co-Founder and Chief Financial Officer (CFO)

David brings an extensive background in the optical industry to Zoran. Prior to co-founding the launch of Zoran, David was Director of Finance for Essilor of America, (the largest optical lens manufacturer in the world), the CFO of Foster Grant, the Director of Finance for Omega Optical and the Director of Integrations for VisionWeb (a joint venture between Johnson and Johnson and Essilor.

Brandon Bio

Brandon Watling
Co-Founder

Brandon has been an avid cyclist for most of his life, riding, racing, and competing in a variety of cycling disciplines including mountain, road, critireum, track, and TT. He has an extensive background in the cycling industry, being a 17 year veteran and working in many stores ranging from mom and pop locations to some of the giants in the industry. Brandon has spent countless hours testing Zoran’s products and was heavily involved with the initial concept & design, understanding first-hand the limitations that cyclists have with the current sunglasses available.


Who wears Zoran?
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